American Idioms – Idiom Wizard Lists Over 5,500 Idioms & Slang Descriptions

Soft sell

DEFINITION

Promote indirectly. It is a sales attempt that is subtle as opposed to overt. (Compare to Hard sell.)

“He wants her to marry him, but he knows she is uncertain so his approach is the soft sell by dating without pressure.”

Can also be used as a warning.¬† “At the job interview, don’t soft sell yourself, but be fold.”

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